Collection: Color Proof

We believe in making a positive contribution to the world, one product at a time. We collaborate with a vast group of stylists, innovators, chemists and formula experts to create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care.

We are committed to being kind to the Earth - and the animals - because all living things deserve respect. We use sustainable packaging wherever possible and are working towards 100% post-consumer recycled plastic for every bottle.

100% VEGAN | CRUELTY-FREE | GLUTEN-FREE | SULFATE-FREE* | NO ADDED SALT | PHTHALATE-FREE | PARABEN -FREE | PABA-FREE | MINERAL OIL-FREE | KERATIN-FREE | FREE OF KNOWN CARCINOGENS | UPCYCLED & RECYCLABLE PACKAGING**